AMFI - "AMFI nudges savers to participate in India’s growth story"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

1062

Title	AMFI nudges savers to participate in India’s growth story
Agency	Wunderman Thompson South Asia
Campaign	Mutual Funds Sahi Hai
Advertiser	AMFI
Brand	AMFI
Date of First Broadcast/Publication	2022 / 11
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	Association of Mutual Funds in India (AMFI) launched its next leg of mutual fund investor education campaign featuring two of the most popular and successful players of Indian Cricket - Master Blaster Sachin Tendulkar and Captain Cool MS Dhoni. Conceptualised by Wunderman Thompson Mumbai, the new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, around the festive season, encourages people to start investing in mutual funds through the monthly SIP route, for their long-term financial goal, like children’s future and retirement.
Media Type	Television
Length	40 seconds
Managing Partner	Anurag Tandon
Regional Creative Director	Tista Sen
Planning Director	Shaziya Khan
Senior VP & EBD	Samarth Shrivastava
SVP, Executive Creative Director	Priya Pardiwalla
VP Executive Creative Director	Steven Mathias
Vice President (VP)	Abhay Godbole
Senior Account Director	Neha Singh
Senior Creative Director	Vijay Solanki
Creative Director	Arjun Chandravanshi
Producer	Asmit Chachad
Creative Director	Rohan More
Creative Supervisor	Sujay Joshi
Senior Account Executive	Swastika Digha