Skoda - "Make every KM count"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

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Brand: Skoda
Country: India

Advertiser: Volkswagen Group

Title	Make every KM count
Agency	Wunderman Thompson South Asia
Campaign	Make every KM count
Advertiser	Volkswagen Group
Brand	Skoda
Date of First Broadcast/Publication	2023 / 7
Business Sector	Cars
Tagline	Let’s Explore
Philosophy	Škoda Auto India has announced its new brand philosophy - “Let’s Explore”, with a high impact marketing campaign, “Make every KM count” conceptualized by Wunderman Thompson India. This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo. The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations ably captured in the new logo and lettering. Indian customers are passionate about their cars, which form an integral part of their lives. The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’ – who have great ambitions and love to explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family. The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the modern Indian customer mind-set and their evolving ambitions. The customer-centric narrative reflects Škoda customers’ love to explore places, encounter new cultures, and curiosity for adventures. The all-new, 360-degree multimedia campaign with innovations spread across the channels focuses on a contemporary audience that pursues their passion to explore their world. At the centre of the campaign is the sentiment which emphasises that kilometres are not a measure of the distance travelled, but is a measure of memories, experiences, and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the smarter we become.
Media Type	Television
Length	60 seconds
Managing Partner	Anurag Tandon
VP Executive Creative Director	Steven Mathias
VP Executive Creative Director	Priya Pardiwalla
Senior Creative Director	Manash Parui
Creative Director	Arjun Chandravanshi
Art Director	Yugant Gosavi
Art Director	Anvi Jadhav
VP, Executive Business Director	Rakesh Varma
Senior Account Director	Anuj Uppal
Account Manager	Reiaa Pillai