Josh Morse
New York, United States
TitleFinding Love With Ziwe
Agency
Campaign Finding Love With Ziwe
Advertiser Google
Brand Android
Date of First Broadcast/Publication 2024 / 2
Business Sector Mobile Telephones & tablets
Story This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS. Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain. The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.
Media Type Digital
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EP
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HOP
Colorization
Music
Vice President/Marketing
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Global Creative Coordination
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Digital Marketing Manager
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