| Title | Live a Challenging Life |
| Agency |
MullenLowe UK
|
| Campaign |
Live a Challenging Life
|
| Advertiser |
Royal Air Force
|
| Brand |
RAF Reserves
|
| Date of First Broadcast/Publication |
2012 / 9
|
| Business Sector | State Employment, Forces & Police Recruitment
|
| Story | The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. |
| Philosophy | The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have. |
| Media Type |
Cinema
|
| Audio Post Production |
750mph
|
| Post Production |
The Mill London
|
| Director |
Niall O'Brien
|
| Production Company |
Academy Films
|
| Agency Producer |
Trudy Waldron
|
| Account Planner |
Sandya Piyasena
|
| Creative Team |
Andy Mcananey
|
| Creative Team |
Christian Sewell
|
| Advertising Manager |
Andy Richards
|
| Executive Creative Director |
Dave Henderson
|
| Executive Creative Director |
Richard Denney
|
| Advertising Manager |
David Ogden
|