| Title | FIRE |
| Agency |
Moon
|
| Campaign |
This is not a campaign
|
| Advertiser |
SIC Noticias
|
| Brand |
SIC Noticias
|
| Date of First Broadcast/Publication |
2019 / 1
|
| Business Sector | TV/Radio Programs & Stations
|
| Tagline | Know More |
| Story | The fire in Pedrógão Grande was one of the deadliest in the world and one of the biggest ever in Portugal. Finding the reasons that led to this tragedy was a reason itself for a huge social debate. As a news channel, the role of SIC Notícias is to give coverage of the whole story in all its different perspectives, offering the public maximum information for a better understanding of the subject. |
| Philosophy | In a world where information is as easily accessible as it is misleading, context is everything. |
| Problem | The brand asked for a repositioning campaign to reaffirm its core values and responsibility towards the public by practicing a journalism of reference. |
| Result | The campaign’s large media coverage promoted a public debate, spontaneously jumping from traditional media to social media. |
| Media Type |
Print
|
| Creative Director |
Tiago Rebelo
|
| Art Director |
Antonio Duarte
|
| Copywriter |
Sara Sezifredo
|
