Marc Vosshall
Creative Director at Serviceplan
Hamburg, Germany
TitleBMW Driving Experience Switch
Agency
Campaign BMW Driving Experience Switch
Advertiser BMW
Brand BMW
Story

The Task: Due to the Driving Experience Switch in series in every new BMW 1 Series 3-door automobile the driver can choose how to arrive his destination. Most dynamic with the SPORT mode or particulary efficient with the ECO PRO mode. The task: promote this exeptional innovative BMW technology as a part of the BMW 1 Series 3-door

The Solution: What if this switch would not only be available in the new BMW 1 Series but also in other daily life products, which turn out to be either very dynamic or efficient through this button? Four different videos show the answer: We tell – with amusing and entertaining metaphors – what a hair dryer or windup toy is able to do under high pressure just by switching into SPORT mode. Or what happens if a soap bubble tube doesn’t stop to blow bubbles or a frisbee literaly spins the dog around if you activate the ECO PRO mode. All videos point out to the associated webspecial and invite to a test drive.

Media Type Television & Cinema
Producer
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Graphic Designer
Graphic Designer
Agency Producer
Production Company
Art Director
Copywriter
Creative Director
Creative Director

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