Red Cross - "Red Cross' film to tell the real stories of people looking for their missing relatives"

Cheil España

Cheil España Alcobendas, Spain

3268

This ad is part of the ACT Responsible Collection

Brand: Red Cross
Country: Spain

Advertiser: Red Cross

Title	Red Cross' film to tell the real stories of people looking for their missing relatives
Agency	Cheil España
Campaign	Red Cross' film to tell the real stories of people looking for their missing relatives
Advertiser	Red Cross
Brand	Red Cross
Date of First Broadcast/Publication	2019 / 7
Business Sector	Public Safety, Health & Hygiene
Story	International Committee of the Red Cross is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family.
Philosophy	The activity gives visibility to the tireless effort made by families seeking their missing relatives, and addresses the stereotype of inactive relatives waiting for disappeared people to return. It shows people posing with their relative’s photo, remaining in silence to leave the disappeared person to tell their own story for the first time.
Media Type	Digital
Length	104 seconds
Production Company	Landia
Executive Creative Director	Joaquín Espagnol
Creative Director	Nicolas Diaco
Creative Director	Ezequiel De Luca
Art Director	Rodrigo D. Batista
Art Director	Elenita Hernandez
Art Director	Julian Diez
Copywriter	Rodrigo D. Batista
Copywriter	Elenita Hernandez
Agency Producer	Sergio Huerta
Agency Producer	Carlos Montiel
Agency Producer	Celia Martin
Director	Maxim Blanco
Executive Producer	Nicolás Cabuche
Producer	Alberto Lopez
Post Production	McNulty
Music, Radio and Sound Design	Sonomedia
Director of Photography (DOP)	Pablo Clemente