Title | Change the Course of History |
Agency | BBDO New York |
Campaign | Change the Course of History |
Advertiser | The International Rescue Committee |
Brand | IRC/ Getty Images |
Posted | February 2019 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date. |
Media Type | Web Film |
Executive Creative Director | Tom Markham |
Creative Director | Bart Mol |
Creative Director | Pol Hoenderboom |
Art Director | Christopher Jindo Kim |
Copywriter | Bree Feibischoff |
Designer | Michele Angelo |
Executive Producer | James Young |
Art Producer | Lizzy Lehn |
Agency Account Team | Evan Duck |
Agency Account Team | Logan Hoffman |
Agency Account Team | Shahnaz Shroff |
Agency Account Team | Berta Terés |
Production Company | BBDO Studios |
Developer | Nick Russo |
Sound Designer | Henry Cho |
Editor | Henry Cho |