Title | Hockey |
Agency | Wasserman + Partners Advertising |
Campaign | Just Recycle |
Advertiser | Encorp Pacific |
Brand | Return-it |
Date of First Broadcast/Publication | 2012 / 6 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | When you don't recycle, things get awkward. Really awkward. |
Philosophy | Using judgemental puppets, the spots show that when you don't recycle there are social consequences. |
Problem | People recycle only when it's convenient. We needed to show that when you choose not to recycle, you aren't just hurting the environment, but your social status as well. |
Media Type | Television |
Director of Photography (DOP) | Philip Lanyon |
Editor | Matthew Griffiths, Cycle Media |
Account Executive | Neil Malik |
Agency Producer | Freda Chan |
Art Director | Graeme Jack |
Associate Creative Director | Allen Forbes |
Creative Director | Liam Greenlaw |
Director | Peter Rhoads |