Allwyn National Lottery - "Lotto: Chippy"

VCCP

VCCP Global

1654

Brand: Allwyn National Lottery
Country: United Kingdom

Advertiser: Allwyn

Title	Lotto: Chippy
Agency	VCCP
Campaign	Will you be next?
Advertiser	Allwyn
Brand	Allwyn National Lottery
Date of First Broadcast/Publication	2024 / 1
Business Sector	Others
Story	Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. Focusing on the most loved millionaire maker game, Lotto, the campaign builds anticipation and asks viewers to guess who could be the latest millionaire winner. It also officially kicks off Allwyn’s new marketing strategy, which focuses on attracting new players and showcasing The National Lottery’s individual product brands. Created in collaboration with integrated creative agency, VCCP London, with media planning and buying managed by Hearts & Science, the campaign centres around a series of films, directed by Ed Rosie through Girl&Bear Studios, set in everyday locations – including the ‘Chippy’, ‘Cinema’ and ‘Newsagent’. These encourage audiences to play along and guess who the winners are in these familiar settings. The campaign reminds players that, on average, Lotto creates two millionaires every week and the gamification element of the ads captures the fun of play. In each spot, the camera pans around a busy room speculating on who could be the winner in the scene before revealing the new millionaire. The games are played out in each deliverable from six-second social to traditional TVC, with each scene filmed multiple times to keep people guessing.
Media Type	Television
Length	30 seconds
Advertising Agency	VCCP
Head of Marketing	Anna McInally
Creative Team	Anna McInally
Brand Manager	Jayna Bacchus
Executive Creative Director	Darren Bailes
Chief Strategy Officer	Michael Lee
Creative Director	Simon Connor
Creative Team	Daniel Glover
Creative Team	James
Creative Team	Elias Torres
Creative Team	Miles Carter
Creative Team	Sophie Knox
Managing Director	Hannah Fitz-Gerald
Managing Director	Gerald Parel
Group Planning Director	Charlie Gavshon-Kirkbride
Group Planning Director	Charlie Kirkbride
Planning Director	Shannon Singh
Agency TV Producer	Chiara Trecchi
Production Company	Rhet Bear
Production Company	Girl&Bear
Director	Ed Rosie
Senior Editor	Syd Harvey
Executive Producer	Andy Leahy
Producer	Suki Fraser
Post	Rhet Bear
Post	Jason Wallis @ Electric Theatre Collective
Post	Girl&Bear
Production Company	Jason Wallis @ Electric Theatre Collective
Post Production	Vanessa Troop
Audio Post	Factory Studios
Audio Post	Jungle
Production Company	Factory Studios
Production Company	Jungle
Music Supervision	Native Music
Chief Strategy Officer	Simon Carr
Managing Director	Rachel Peace
Commercial Communication	Lucy Buckley
Brand Marketing Director	Steve Parkinson
Senior Brand Manager	Karen Page
PR Senior Account Director	Izi Hutchinson
Account Manager	Jasmine Khaliq
Integrated Creative Director	Diana Turchi
Integrated Creative Director	Jonny Powell
Creative / Production	Doris Tydeman
Online Editior	Ashley Sykes
Online Editior	Tom James
Colorist	Connor Coolbear
Sound Engineer	Jack Hallett
Sound Engineer	Sean Mahoney
Sound Engineer	Stuart Allen-Hynd
Music Composer	Frederick John Ashworth
Media Buying Agency/Media Planner	Heart & Science
Chief Executive Officer (CEO)	Garrett O’Reilly
Managing Partner	Rebecca Burke
Investment Director	Tom Cornell
Chief Digital Officer	Laura Smith-Collins
Client Partner	Jonathon Price
Client Director	Benjamin Rutherford
Communications Planning	Tessa LeGassick
Communications Planning Director	George Viner-Price
Activation Planner	Phil Bowman