| Title | YellowKorner – Mister Fifou 1 |
| Agency | Mogul |
| Campaign | Capturing Allure |
| Advertiser | Peugeot |
| Brand | Peugeot Allure |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Philosophy | Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys. |
| Media Type | |
| Market | United Kingdom |
| Advertising Manager | Linda Jackson |
| Advertising Manager | Phil York |
| Advertising Manager | Erika Bouteloup |
| Advertising Manager | Leonie Raistrick |
| Advertising Manager | Valérie Candeiller |
| Advertising Manager | Mathieu Bellamy |
| Photography Agency | Yellowkorner |
| Advertising Manager | Alexandre De Metz |
| Advertising Manager | Eva Lafferrere |
| Advertising Manager | Maryam Bettahar |
| Account Management | Nicolas Delacroix |
| Account Management | Damien Rety |
| Agency | The Open Agency |
| Account Management | Stéphane Boutier |
| Account Management | Judith Romero |
| Account Management | Lena Lieuvin |
| Account Management | Manijeh Borner |
| Account Management | MERCIER Loïc |
| Account Management | Nicolas Orsoni |
| Executive Agency Producer | Julien Averty |
| Production Director | Fanélie RODOZ |
| Production Coordinator | Emie Pham |
| Content Lead | Ken Sainthorant |
| Creative Director | Julien Gragnic |
| Copywriter | Charlotte Balatre |
| Copywriter | Vincent Talabot |
| Art Director | Félix Prunier |
| Art Director | Redwan BENAMMAR |
| Editor | Victor Trifilieff |
| Editor | Tom Lavisse |
| Assistant Editor | Mathilde De-Monbrison |
| Production Company | JackFlash |
| Director | Julien Faure |
| Director | Fabien Ecochard |
| Director of Photography (DOP) | Jacques Ballard |
| Executive Producer | James Hagger |
| Production Director | Robin Noel |
| Sound | Pure Sound Project |
More Work
SEE ALLYellowKorner – Oliviero Toscani 2
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Oliviero Toscani 1
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Laurence Laborie 2
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Laurence Laborie 1
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Teresa Freitas 2
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Teresa Freitas 1
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Mister Fifou 2
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Laurent Baheux 2
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul
YellowKorner – Laurent Baheux 1
- BRAND:
- Peugeot Allure
- AGENCY:
- Mogul