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MERCIER Loïc
Chief Strategy Officer
at
TBWA\Paris
France
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About
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Work
Awards
My Latest Work
SEE ALL WORK
Exit Bullshit Jobs 6
Exit Bullshit Jobs 5
Exit Bullshit Jobs 4
Exit Bullshit Jobs 3
About me
This profile was created because MERCIER Loïc has been referenced on AdForum.
Sector Experience
Drugstores, Specialty Stores
Department Stores, Supermarkets
Four Wheel Drive, SUV(Sports Utility Vehicle)
Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Video Games/Consoles
Environmental & Animal Issues
Mineral, Sparkling & Bottled Waters
Automotive
Toys & Games
Cars
Compact & Small Cars
Soft Drinks, Tonics
Preservation of Monuments, Parks & Wildlife
Car & Utility Rentals
Environmental & Ecological Issues
show more
Awards
2023 Prix Club des Directeurs Artistiques (Club des DA)
2021 Grand Prix Stratégies de la Publicité
2021 EFFIE France
2019 EFFIE France
2016 CLIO Awards
2016 EFFIE France
2016 Grand Prix de la Publicité Presse Magazine
2014 Grand Prix Stratégies de la Publicité
2014 The New York Festivals Advertising Awards
2013 Eurobest
2013 Cannes Lions International Festival of Creativity
2013 Epica Awards
2013 Prix Club des Directeurs Artistiques (Club des DA)
2013 Grand Prix Stratégies du Brand Content
2012 Epica Awards
2012 Grand Prix Stratégies du Brand Content
2012 Cristal Media & ADvertising Summit
2012 Prix Club des Directeurs Artistiques (Club des DA)
2011 EFFIE France
2011 Epica Awards
2011 The New York Festivals Advertising Awards
2011 ACT Responsible Tributes
2011 LIA
2011 Cannes Lions International Festival of Creativity
2011 Eurobest
2011 Cristal Media & ADvertising Summit
2011 CLIO Awards
2010 Cannes Lions International Festival of Creativity
2010 AdPrint - European Creative Teams Competition
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 CLIO Awards
2010 Effie Awards Europe
2010 Eurobest
2010 Prix Club des Directeurs Artistiques (Club des DA)
2010 Epica Awards
2009 Cristal Media & ADvertising Summit
2009 Epica Awards
2009 Eurobest
2009 Prix Club des Directeurs Artistiques (Club des DA)
2009 Cannes Lions International Festival of Creativity
show more
People I worked with
Raphaël Piccin
Editor
Picsprod Visuals
Leo Minvielle
VFX Supervisor
Picsprod Visuals
Stéphane Boutier
Account Management
Smart
Faustin Claverie
TBWA\GROUPE, Boulogne-Billancourt
Benjamin Marchal
Executive Creative Director
TBWA Paris
My Work
SEE ALL WORK
132
Exit Bullshit Jobs 2
BRAND:
Tout Faire
AGENCY:
BUY TBWA
134
Exit Bullshit Jobs 1
BRAND:
Tout Faire
AGENCY:
BUY TBWA
949
Exit Bullshit Jobs
BRAND:
Tout Faire
AGENCY:
BUY TBWA
646
Boucle d'Or
BRAND:
Aldi
AGENCY:
TBWA\PARIS
443
Boucle d'Or
BRAND:
Aldi
AGENCY:
TBWA\PARIS
246
Célébrons les artisans
BRAND:
Tout Faire
AGENCY:
BUY TBWA
6120
Christmas before Christmas
BRAND:
Aldi
AGENCY:
TBWA\PARIS
2269
Christmas before Christmas (French)
BRAND:
Aldi
AGENCY:
TBWA\PARIS
1181
Blanche Neige
BRAND:
Aldi
AGENCY:
TBWA\PARIS
Positions
Chief Strategy Officer
TBWA\PARIS
Boulogne-Billancourt, France
December 2020 - Present (3 years 4 months)
View profile
Work
646
Boucle d'Or
BRAND:
Aldi
AGENCY:
TBWA\PARIS
443
Boucle d'Or
BRAND:
Aldi
AGENCY:
TBWA\PARIS
6120
Christmas before Christmas
BRAND:
Aldi
AGENCY:
TBWA\PARIS
2269
Christmas before Christmas (French)
BRAND:
Aldi
AGENCY:
TBWA\PARIS
1181
Blanche Neige
BRAND:
Aldi
AGENCY:
TBWA\PARIS
1818
Cinderella 2023 (60s French)
BRAND:
Aldi
AGENCY:
TBWA\PARIS
6872
Cinderella 2023 (144s)
BRAND:
Aldi
AGENCY:
TBWA\PARIS
186
Lions Of Our Time
BRAND:
Peugeot
172
Lions Of Our Time
BRAND:
Peugeot
204
Lions Of Our Time
BRAND:
Peugeot
show more
Chief Strategy Officer
BBDO Paris
Boulogne Billancourt, France
December 2014 - December 2020 (6 years)
View profile
Work
Awards
213
Win more than gold
BRAND:
Riders Republic
AGENCY:
BBDO Paris
3848
Les Seychelles
BRAND:
Smart
AGENCY:
BBDO Paris
8502
Cut In 2
BRAND:
Smart
AGENCY:
BBDO Paris
8201
Cut In 1
BRAND:
Smart
AGENCY:
BBDO Paris
5002
Rédac Minutebuzz
BRAND:
Smart Fortwo
AGENCY:
BBDO Paris
4610
Rédac 20 minutes
BRAND:
Smart Fortwo
AGENCY:
BBDO Paris
4830
RDV Tinder
BRAND:
Smart Fortwo
AGENCY:
BBDO Paris
4193
Cours Zumba
BRAND:
Smart Fortwo
AGENCY:
BBDO Paris
4106
Court Central
BRAND:
Smart Fortwo
AGENCY:
BBDO Paris
13682
L'enquête
BRAND:
Mercedes
AGENCY:
BBDO Paris
1709
Le Monolithe
BRAND:
Mercedes-Benz
AGENCY:
BBDO Paris
9848
Smart ForTwo
BRAND:
Smart ForTwo
AGENCY:
BBDO Paris
9398
Smart ForTwo
BRAND:
Smart ForTwo
AGENCY:
BBDO Paris
10037
Smart ForTwo
BRAND:
Smart ForTwo
AGENCY:
BBDO Paris
8304
Smart ForTwo
BRAND:
Smart ForTwo
AGENCY:
BBDO Paris
8651
Smart se mesure à la concurrence.
BRAND:
Smart ForTwo
AGENCY:
BBDO Paris
show more
2016 CLIO Awards
2016 EFFIE France
2016 Grand Prix de la Publicité Presse Magazine
2013 Eurobest
2013 Prix Club des Directeurs Artistiques (Club des DA)
Head of Planning
Proximity Paris
Boulogne-Billancourt, France
October 2011 - December 2014 (3 years 2 months)
View profile
Work
27882
Avant l'ouverture (Director's Cut)
BRAND:
Conforama
AGENCY:
Proximity Paris
Senior Strategic Planner
Ogilvy Paris
Levallois-Perret, France
March 2006 - September 2011 (5 years 6 months)
View profile
Work
Awards
1142
You can't afford to be slow in an emergency
BRAND:
WWF
AGENCY:
Ogilvy Paris
93
You can't afford to be slow in an emergency
BRAND:
WWF
428
VITTEL - Les Vittellois
BRAND:
Vittel
AGENCY:
Ogilvy Paris
5830
Moving
BRAND:
Vittel
AGENCY:
Ogilvy Paris
18250
Perrier Secret Place
BRAND:
Perrier
AGENCY:
Ogilvy Paris
13785
Perrier Secret Place
BRAND:
Perrier
AGENCY:
Ogilvy Paris
29320
The Drop
BRAND:
Perrier
AGENCY:
Ogilvy Paris
13311
Le Club
BRAND:
Perrier
AGENCY:
Ogilvy Paris
8083
Rhino
BRAND:
WWF France
AGENCY:
Ogilvy Paris
9155
Gorilla
BRAND:
WWF France
AGENCY:
Ogilvy Paris
13599
Panda
BRAND:
WWF France
AGENCY:
Ogilvy Paris
8327
Car
BRAND:
Perrier
AGENCY:
Ogilvy Paris
8829
PerrierbyDita: Dark Room
BRAND:
Perrier
AGENCY:
Ogilvy Paris
11052
PerrierbyDita: Mansion
BRAND:
Perrier
AGENCY:
Ogilvy Paris
10273
Melting (50s)
BRAND:
Perrier
AGENCY:
Ogilvy Paris
6949
Melting (70 sec)
BRAND:
Perrier
AGENCY:
Ogilvy Paris
show more
2014 Grand Prix Stratégies de la Publicité
2014 The New York Festivals Advertising Awards
2013 Eurobest
2013 Cannes Lions International Festival of Creativity
2013 Epica Awards
2013 Prix Club des Directeurs Artistiques (Club des DA)
2013 Grand Prix Stratégies du Brand Content
2012 Epica Awards
2012 Grand Prix Stratégies du Brand Content
2012 Cristal Media & ADvertising Summit
2012 Prix Club des Directeurs Artistiques (Club des DA)
2011 Epica Awards
2011 The New York Festivals Advertising Awards
2011 ACT Responsible Tributes
2011 LIA
2011 Cristal Media & ADvertising Summit
2011 CLIO Awards
2010 Cannes Lions International Festival of Creativity
2010 AdPrint - European Creative Teams Competition
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 CLIO Awards
2010 Effie Awards Europe
2010 Eurobest
2010 Prix Club des Directeurs Artistiques (Club des DA)
2010 Epica Awards
2009 Cristal Media & ADvertising Summit
2009 Epica Awards
2009 Eurobest
2009 Prix Club des Directeurs Artistiques (Club des DA)
2009 Cannes Lions International Festival of Creativity
Senior Strategic Planner
Freelance
France
March 2005 - February 2006 (11 months)
Copywriter
Leo Burnett Paris
Paris, France
January 2003 - February 2005 (2 years 1 month)
View profile
Strategic Planner
D'Arcy
France
March 1999 - January 2003 (3 years 10 months)
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