Scott, Suave and Neve - "Access to basic sanitation"

R/GA

R/GA Buenos Aires, Argentina

4308

This ad is part of the ACT Responsible Collection

Brand: Scott, Suave and Neve
Country: Argentina

Advertiser: Kimberly-Clark Worldwide, Inc.

Title	Access to basic sanitation
Title (original language)	¿Donde està el baño?
Agency	R/GA
Campaign	Where is the bathroom?
Advertiser	Kimberly-Clark Worldwide, Inc.
Brand	Scott, Suave and Neve
Date of First Broadcast/Publication	2023 / 3
Business Sector	Toilet Paper, Tissues
Story	Access to basic sanitation affects thousands of families in Latin America, with more than 89 million people in the region without access to clean bathrooms or drinking water. The campaign aims to raise awareness of the magnitude of this issue and encourages dialogue on the importance of basic sanitation access.
Problem	Featuring real families from Colombia, Peru and Brazil, the campaign brings attention to immense disparities in clean water access across Latin America. While encouraging viewers to take action by donating to local organizations that provide hygiene and sanitation solutions to families in need, the campaign also shines a spotlight on Kimberly-Clark’s “Bathrooms Change Lives” initiative, which has provided access to safe bathrooms, drinking water and hygiene education to more than 5 million people across Latin America since its establishment in 2015.
Media Type	Case Study
Length	169 seconds
Managing Director	Juan Soprano
Executive Creative Director	Josefina Casellas
Executive Director Business Development	Pablo Munoz
Executive Creative Director	Ignacio Jardon
Creative Director	Guillermo Bagnato
Creative Director	Elroy Krioka
Group Creative Director	Virginia Saldaño
Strategy Director	Angela Rocca
Senior Copywriter	Christian Arias
Junior Copywriter	Belen Farias
Visual Designer	Nicolás Requena
Visual Designer	Jeremias Martinez
Senior Strategist	Sharon Suarez Faneite
Senior Producer	Belen Sauco
Associate Producer	Manuela Valencia
Associate Content Producer	Pilar Montaron
Junior Animator	Lucas Botto
Tech Lead	Maximiliano Escobar
Senior QA Engineer	Rodrigo Gatz
Production Company	Rebolución
Production Director	Tomás Pérez Silva
Production Director	Gala Sanchez
Director	Luján Islas
Photographer	Joaquin Papich
Music	La Siesta
Sound	Porta Estudio
Account Director	Lucía Pierri
Editor	Mauricio Escobar