Title | Toyota Air Quality App |
Agency | Happiness Brussels, an FCB Alliance |
Campaign | Air Quality App |
Advertiser | Toyota Motor Corporation |
Brand | Toyota Hybrid |
Posted | February 2012 |
Business Sector | Automotive |
Story | In Belgium, the country with the highest amount of Diesel drivers, Toyota Hybrid just launched the Air Quality App, a smartphone application showing your the level of finedust on your location. Happiness Brussels developed the app, making use of the official measurements of the governmental organization ircel. With the app you know where the air is safe to breathe anytime, giving you the opportunity to adapt your outdoor activities more efficiently. |
Media Type | Mobile Advertising |
Creative Director | Peter Ampe |