| Title | Play On |
| Agency | Octagon |
| Campaign | Play On |
| Advertiser | Standard Chartered Bank |
| Brand | Standard Chartered Bank x Liverpool FC |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Women's World Cup, Liverpool FC, Standard Chartered, Women in sport |
| Story | Standard Chartered Bank's new 'Play On' film, in partnership with Liverpool FC, encourages girls to stay in sport in order to help them learn skills like teamwork, leadership and resilience, so they can follow their dreams both on and off the field. In a category awash with inspirational messages, this campaign manages to find a fresh and truly relatable insight about sport and football; promoting the skills we learn from sport to carry us through life. Directed by Sydney-based filmmaker Armand De Saint-Salvy, alongside director of photography Campbell Brown, this cinematic piece strips back the fanfare to tell an emotional story about trying and triumph. Produced by April Koh and Shahn Devendran from electriclimeº, the film was shot in Bangkok in partnership with Thai production house TAPROD, with an endearing CGI character, courtesy of Blockhead VFX, acting as a metaphor for what football and playing sport teaches young women. The piece merges natural performances, real life experiences and emotional authenticity to connect with the audience, allowing the viewer to be immersed within the story. |
| Media Type | Web Film |
| Length | |
| Creative Director | Dan Harrison |
| Creative Director | Jonny Watson |
| Agency Producer | Samantha Dalton |
| Director | Armand De Saint-Salvy |
| Director of Photography (DOP) | Campbell Brown |
| Creative Team | Daniel Marjan |
| BTS | Daniel Marjan |
| Executive Producer | Michael Ahmadzadeh |
| Creative Director | Pabz Alexander |
| Executive Producer | Serge Thimbre |
| Creative Director | Nigel Mortimer |
| Colorist | Yanni Kronenberg |
| Music Composer | Uncanny Valley |
| Account Director | David Hawk |
| Executive Producer | Shahn Devendran |
| Senior Producer | April Koh |
| Production Manager | Shaye Guillory |
| Assistant Producer | Cole Tranter |
| Production Service Company | TAPROD |
| Executive Producer | Kathit Ditapichai |
| Producer | Warunee Puttitanasuntorn |
| Production Company | electriclime° |
More Work
SEE ALLNike Hyper Court 2
- BRAND:
- Nike
- AGENCY:
- BBH Singapore
Nike Hyper Court
- BRAND:
- Nike
- AGENCY:
- BBH Singapore
Nike Hyper Court
- BRAND:
- Nike
- AGENCY:
- BBH Singapore
Unlimited Stadium
- BRAND:
- Nike
- AGENCY:
- BBH Singapore
Light Painting
- BRAND:
- Happydent
- AGENCY:
- Bartle Bogle Hegarty Asia Pacific
Never not Winning
- BRAND:
- Chupa Chups
- AGENCY:
- Bartle Bogle Hegarty Asia Pacific