Title | Unlimited Stadium |
Agency | BBH Singapore |
Campaign | Nike Unlimited Stadium |
Advertiser | Nike |
Brand | Nike |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Apparel, Fashion & Footwear |
Story | Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging. |
Media Type | Web Film |
Length | |
Creative Director | Aste Gutiérrez |
Copywriter | Aste Gutiérrez |
Art Director | Matteo Catanese |
Creative technologist | Zac Ong |
Business Director | Sid Tuli |
Account Manager | Cheryl Cheong |
Production Company Producer | Samantha Dalton |
Operations Director | Lesley Chelvan |
Studio Manager | Eddie Jackson |
Studio Artist | Siew Wan Kew |
Executive Creative Director | Scott McClelland |
Managing Partner | David Webster |
Production Company | Party |
Production Creative Director | Masashi Kawamura |
Production Art Director | Hisayoshi Hayashi |
Technical Supervisor | Qanta Shimizu |
Project Manager | Mandy Wang |
Project Manager | Sachie Aihara |
Interactive Director | Roy Ryo 良 |
Visual Producer | Akane Inada |
Programmer | Yoshei Kajiwara |
Technical Director | Takeru Kobayashi |
Technical Director | Yohei Kajiwara |
Interactive Director | Yoichi Kanazawa |
Programmer | Ryusuke Izumida |
Programmer | Takahisa Maeda |
Programmer | Takumi Saito |
Designer | Ryotaro Nakano |
Operations Director | Phil Dabrowski |
Experiential Production Partner | Jack Morton Worldwide |