Title | Mini Varsky |
Agency | Ogilvy Argentina |
Campaign | Mini Varsky |
Advertiser | DirecTV, Inc. |
Brand | DirecTV Sports |
Date of First Broadcast/Publication | 2018 / 6 |
Business Sector | TV/Radio Programs & Stations |
Tagline | Mini Varsky |
Story | The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky |
Media Type | Digital |
Length | |
Executive Creative Director | Maximiliano Maddalena |
Creative Director | Alejandro Blanc |
Creative Director | Sebastian Graccioli |
Copywriter | Facundo Alvarez |
Copywriter | Marcela Pacheco |
Art Director | Sebastián Cestaro |
Art Director | Alan Wesley |
Art Director | Javier Biondo |
Production Company | ORUGA CINE |
Director | Fede Russo |
Production Company Producer | Ioni Borisonik |
Agency Producer | Estefania Iselli |
Agency Producer | Gastón Sueiro |
Agency Producer | Viviana Simone. |