Mexico City - "Pfizer Emergencia Visible "

Ogilvy Mexico

Ogilvy Mexico México City, Mexico

2033

Brand: Mexico City
Country: Mexico

Advertiser: Mexico City

Title	Pfizer Emergencia Visible
Agency	Ogilvy Mexico
Campaign	Visible Emergency
Advertiser	Mexico City
Brand	Mexico City
Posted	May 2022
Business Sector	Government Information & Services
Story	Ogilvy Argentina and Pfizer Mexico created "Visible Emergency". with the goal of raising awareness and encouraging vaccination against respiratory diseases. They designed an ambulance with transparent walls that allows people to see what happena inside the vehicle. The ambulance traveled the busy streets of Mexico City, recreating an emergency to show in real time the risk of not being vaccinated.
Media Type	Web Film
Length	107 seconds
CEO	Maximiliano Maddalena
COO	Carolina Dennin
Chief Creative Officer	Rodrigo Isaia
Chief Creative Officer	Alejandro Garone
Creative Director	Sergio Rio Leon
Creative Director	Ezequiel Irureta
Creative Director	Nadina Fernandez
Art Director	Federico Cerruti
Copywriter	Ignacio Fernandez
Art Supervisor	Angel Cedeño
Director	Javier Herrera
a Grupo de Ctas.	Javier Herrera
Agency Production Director	Gastón Sueiro
Agency Producer	Ezequiel Guillen
Production Company Directors	Huinca Cine
Production Company Directors	Nacho del Campo
Photography Director	César Guardia
Art Director	María-Fernanda Díaz Ramos
Wardrobe	María-Fernanda Díaz Ramos
Production	Dyana Pérez
Post Production	Estudio 56 Post
Post Coordination	Antonio Mejía
Edition	Antonio Mejía
Director	Angel Tovilla
Colorization	Estudio 56 Post
	James Dyer
Sound Design Company	Javier Alfaro
Sound Design Company	Victor Ortiz
Band Production	Javier Alfaro
CEO	Maximiliano Maddalena
COO	Carolina Dennin
CCO	Rodrigo Isaia
CCO	Alejandro Garone
Creative Director	Sergio Rio León
Creative Director	Ezequiel Irureta
Creative Director	Nadina Fernandez
Art Director	Federico Cerruti
Copywriter	Ignacio Fernandez
Head of art	Angel Cedeño
Director/a Grupo de Ctas.	Javier Herrera
Agency Production Director	Gaston Sueiro
Agency Production	Ezequiel Guillen
Head of Planning	South Latin: Javiera Romero
Production Company Director	Huinca Cine
Production Company Director	Nacho del Campo
Photography Director	César Guardia
Art Director	María Fernanda Díaz Ramos
Wardrobe	María Fernanda Díaz Ramos
Production	Dyana Pérez
Postproduction	Estudio 56 Post
Post Coordination	Antonio Mejía
Edition	Antonio Mejía
Realizador	Angel Tovilla
Color	Estudio 56 Post
Announcer	James Dyer
Sound Design	Javier Alfaro & Victor Ortiz
Band Production	Javier Alfaro & Victor Ortiz