Pepsi - "Grilled Barcodes"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

1544

Title	Grilled Barcodes
Agency	Sancho BBDO
Campaign	Grilled Barcodes
Advertiser	PepsiCo Inc.
Brand	Pepsi
Date of First Broadcast/Publication	2021 / 11
Business Sector	Beverages
Story	Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better, by using the similarity between barcodes and grills, and creating a filter that turned Pepsi’s barcodes into grills. After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The campaign had a spot where people could see the fire getting out from the barcodes while grilling a delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their own meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger.
Media Type	Digital
Length	40 seconds
General Creative Directors	Daniel Alvarez
General Creative Directors	Diego Contreras
Creative Director	Jose Ariel Hernandez
Creative Director	Andres Lancheros
Copywriter	Juan Diego Rivera
Art Director	Juan-David Pérez
Account Executive	Nicolás Jaramillo
Digital Content	María-Alejandra Altafulla
Production Company Producer	Kelly Escobar
Production	Flare + Diptongo