Supercell - "Codemate - Can you beat a chess grandmaster?"

DAVID

DAVID New York City, United States

820

Brand: Supercell
Country: United States

Advertiser: Tencent

Title	Codemate - Can you beat a chess grandmaster?
Agency	DAVID
Campaign	Codemate
Advertiser	Tencent
Brand	Supercell
Date of First Broadcast/Publication	2023 / 9
Business Sector	Video Games/Consoles
Philosophy	A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games. Sharing games with everyone The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards. The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches.
Media Type	Case Study
Length	46 seconds
Global Chief Creative Officer / Partner	Pancho Cassis
Global Chief Operating Officer (COO)	Sylvia Panico
Managing Director	Luiza Prata Carvalho
Chief Creative Officer	André Toledo
Creative Director	Linus Oura
Associate Creative Director	Guilherme Pinheiro
Copywriter	Sandi Spino
Art Director	Carmen Fenech
Art Director	Rafael Ochoa
Art Director	Juan Portilla
Global Strategy Officer	Paula Vampre
Group Strategy Director	James Mitchell
Strategist	Brooklyn Carey
Account Supervisor	Irene León
Head of Production	Brenda Morrison Fell
Senior Producer	Esteffania Najera
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Craft Retoucher	Ricardo Moreira
Global PR Director	Sandra Azedo
Advertising Manager	Iwo Zakowski
Advertising Manager	Manuel Laggengar
Advertising Manager	Samuel Klinkmann
Advertising Manager	Yuri Yoshimura
Advertising Manager	Dane Mattson
Web Development	North Kingdom
Developer	Lisandro Mindel
UI/UX	David Ljunghill
Client Director	Roger Stighäll
Media Agency	Wavemaker Miami
Media Account Services	Pierina Di Cera
Media Account Services	Marilina Gutnisky
Media Buy	Isabella Frediani
Media Managing Director	Zacarías Constanzó
Media Agency	GroupM
Media Business Affairs	Sergio Benjumea
Media Account Services	Maria Camila Rodriguez
Director	Oscar Cortés