Clash of Clans - "New Property Alert: Town Hall 16"

DAVID

DAVID New York City, United States

453

Brand: Clash of Clans
Country: United States

Advertiser: Supercell

Title	New Property Alert: Town Hall 16
Agency	DAVID
Campaign	New Property Alert: Town Hall 16
Advertiser	Supercell
Brand	Clash of Clans
Date of First Broadcast/Publication	2023 / 12
Business Sector	Video Games/Consoles
Story	Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild.
Media Type	Television
Length	40 seconds
Market	United States, Finland
Global Chief Creative Officer	Pancho Cassis
Managing Partner	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Managing Director	Luiza Prata Carvalho
Chief Creative Officer	André Toledo
Creative Director	Sébastien Rouvière
Creative Director	Pedro Sattin
Copywriter	Sandi Spino
Art Director	Carmen Fenech
Group Strategy Director	James Mitchell
Strategist	Brooklyn Carey
Account Supervisor	Irene León
Chief Strategy Officer	Paula Vampre
Account Director	Guilhermo Sgarbi
Head of Production	Brenda Morrison Fell
Senior Producer	Tomas Diego
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Community Manager	Mafe Maceda
Community Manager	Andrew Cable
PR Director	Sandra Azedo
Advertising Manager	Iwo Zakowski
Marketing Lead	Anna Bouveng
Marketing Production	Yuri Yoshimura