Johnnie Walker - "Keep The Flame Alive"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

15412

Title	Keep The Flame Alive
Agency	H&C Leo Burnett Beirut
Campaign	Keep The Flame Alive
Advertiser	Diageo
Brand	Johnnie Walker
Posted	March 2015
Business Sector	Spirits, Fortified Wines
Story	In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Media Type	Case Study
Length	126 seconds
Market	Lebanon
Chief Creative Officer	Bechara Mouzannar
Executive Creative Director	Malek Ghorayeb
Creative Director	Areej Mahmoud
Director	Hadi
Art Director	Nadia Deghaily
Creative Director	Davina Atallah
Account Director	Nada Abi Saleh
Account Director	Peter Mouraccade
Copywriter	Lama Bawadi
Production Company	Stoked sal
Digital Strategy	Samer Shoueiry