Title | Seagull |
Agency | DDB Budapest |
Campaign | Seagull |
Advertiser | Greenpeace |
Brand | Greenpeace |
Date of First Broadcast/Publication | 2019 |
Business Sector | Environmental & Ecological Issues |
Story | Greenpeace Hungary has been fighting against plastic pollution in the oceans since 2002. For their spring communication, they wanted a campaign that would not communicate data to people but would raise awareness and most importantly, make them care about plastic in oceans. We created sounds that imitate the sound of beach waves, using nothing but trash plastic bags. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash. |
Media Type | Radio |
Length | |
Creative Director | Karolina Galacz |
Creative Director | Zsolt Balogh |
Art Director | Emese Gillotte |
Copywriter | Dorottya Tóth |
Strategist | Sarolta Gal |
Director | Dávid Lukács |
Agency Producer | Zsofia Maul |
Sound Designer | Abris Gryllus |