Karolina Galacz
Executive Creative Director at VML (formerly VMLY&R)
Budapest, Hungary
TitleWhales
Agency
Campaign Whales
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2019
Business Sector Environmental & Ecological Issues
Story Greenpeace Hungary has been fighting against plastic pollution in the oceans since 2002. For their spring communication, they wanted a campaign that would not communicate data to people but would raise awareness and most importantly, make them care about plastic in oceans. We created sounds that imitate the sound of beach waves, using nothing but trash plastic bags. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.
Media Type Radio
Length
Creative Director
Creative Director
Art Director
Copywriter
Strategist
Director
Agency Producer
Sound Designer

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