Milka - "Mum’s Secret Helper"

Ogilvy Berlin

Ogilvy Berlin Berlin, Germany

4408

Brand: Milka
Country: Germany

Advertiser: N/A

Title	Mum’s Secret Helper
Agency	Ogilvy Berlin
Campaign	Mum’s Secret Helper
Advertiser	N/A
Brand	Milka
Date of First Broadcast/Publication	2024 / 2
Business Sector	Chocolate
Philosophy	For their new Easter story, Milka returned to their iconic chocolate bunny as a symbol of family celebration at the start of spring. To show the power of the Easter egg hunt, the campaign told the tale of a single Mother who attempts to balance work and family life with the preparation of an egg hunt, seemingly without the support of her daughters. When the preparations feel too much, an accident threatens to ruin Easter day, but becomes a moment of bonding between the Mother and her teenage daughter that reinforces their family bond.
Media Type	Digital
Length	116 seconds
Advertising Manager	Amy Tay
Advertising Manager	Marie Ellul
Advertising Manager	Silvia Samper Merino
Advertising Manager	Ann-Sophie Parmentier
Advertising Manager	An Peeters
Creative Agency	WPP All Stars
Regional Chief Creative Officer	Stephan Vogel
Creative Client Lead	Nadia Katsiouli
Executive Creative Director	Felipe Galiano
Executive Creative Director	Matt Longstaff
Senior Copywriter	Annalena Johannhörster
Senior Art Director	Cheryl Lee
Art Director	Dennis Engel
Client Services Director	Melina Boelen
Account Manager	Thiago Almeida
Chief Strategy Officer	Brian McCarter
Chief Strategy Officer, Digital	Jakub Hodbod
Head of Strategy	Hannah Wren
Strategy Director	Izabela Ryszkowska
Junior Strategic Planner	Kasia Uherek
Senior Executive Creative Producer	Meike Sinemus
Senior Post-Producer	Thorsten Vogel
Production Company	Bonaparte Films
Post Production	Hogarth Worldwide
Media Agency	Publicis Media Gropper
Director	Nicole Ackermann
Director of Photography (DOP)	Khalid Mohtaseb
Composer, Performer	Simon Kohler
Singer	Mikhaela Faye
Publisher	Field