Title | Monsters Not Included |
Agency | Ogilvy Germany |
Campaign | Monsters Not Included |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Retail, Distribution & Restaurants |
Story | IKEA unveils its newest Halloween campaign, offering a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether it’s them hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to. |
Media Type | Television |
Length | |
Chief Creative Officer | Stephan Vogel |
Chief Creative Officer | Dora Osinde |
Executive Creative Director | Dan Fisher |
Executive Creative Director | Felipe Galiano |
Executive Creative Director | Matt Longstaff |
Copywriting | Rafael Quintal |
Art Director | Cheryl Lee |
Creative Director | Juliana Paracencio |
Designer | Laurence Blake |
Copywriting | Karim Sherif |
Client Services Director | Melina Boelen |
Executive Producer | Meike Sinemus |
Editor | Dominik Bull |
Music | Wonder Bettin |
Music | Lucas Mayer |
Music | Silvio Erne |
Music | Cassiano Derenji Ferreira de Mello |
Film | Marcello Amora |
Colorization | Pippo Color |