Volkswagen - "Senate"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

3445

Title	Senate
Agency	DDB Argentina
Campaign	Danger
Advertiser	Volkswagen
Brand	Volkswagen
Date of First Broadcast/Publication	2019 / 4
Business Sector	Cars
Tagline	Find danger before it finds you. Adaptive Front-Lighting System
Story	The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW
Media Type	Magazine
Executive Creative Director	Adrian Piattoni
Executive Creative Director	Facundo Varela
Creative Director	Juan Mesz
Creative Director	Fernando Zagales
Art Director	Carlos Quesquén Cortez
Art Director	Ezequiel Irureta
Copywriter	Haroldo Moreira
Copywriter	Marcela Pacheco
Retoucher	Diego Chiliano
Production Company	300 Dpi
Advertising Manager	Ralph Beckmann