| Title | The Thirsty Crow |
| Agency | M&C Saatchi |
| Campaign | Recurring Savings Plan |
| Advertiser | Birla Sun Life Mutual Fund |
| Brand | Birla Sun Life Mutual Fund |
| Posted | July 2012 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Television |
| Market | India |
| Creative Director | Deepak Agarwal |
| Production | Climb Media |
| Director | Kireet Khurana |
| Director of Photography (DOP) | Gopal Shah |
| Producer | Raviraj Wade |
| Music | Rupert Fernandes |
| Art Buyer | Saini Johray |