Melissa Langston-Wood
Creative at Anomaly Los Angeles
Los Angeles, United States
TitleAbortion bus
Agency
Campaign Abortion Bus: A Long Drive for a Fundamental Right
Advertiser Fund Texas Choice
Brand Fund Texas Choice
Date of First Broadcast/Publication 2022 / 11
Business Sector Human Rights
Story Abortion is not always possible.
Philosophy Abortion Bus is a game designed to raise awareness and funds for a nonprofit organization, Fund Texas Choice, dedicated to providing transportation, housing, and other necessary resources for individuals seeking abortion services outside of Texas. The game takes 23 hours to play, symbolizing the 23-hour round trip drive a pregnant South Texan has to make to access abortion services in the wake of the overturning of Roe V Wade by the US Supreme Court. We streamed the entire 23-hour long gameplay on Twitch to bring attention to the insanity of the lack of access to abortion care in Texas while also raising over $35,000 for Fund Texas Choice. Abortion Bus is more than just a game; it's a powerful tool for raising awareness and supporting a critical cause. The livestream and fundraising efforts contributed to the larger movement for reproductive justice, and brought attention to the challenges faced by individuals seeking abortion care in South Texas and beyond.
Media Type Case Study
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