| Title | Born a girl (en) |
| Title (original language) | Un autre genre de carte |
| Agency | lg2 |
| Campaign | Un autre genre de carte |
| Advertiser | Gouvernement du Québec |
| Brand | Gouvernement du Québec |
| Posted | December 2019 |
| Business Sector | Government & Other Authorities |
| Problem | Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has mandated lg2 to create a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. |
| Media Type | Web Film |
| Length | |
| Creative Director | Luc Du Sault |
| Creative Team | Félix-Antoine Belleville |
| Director of Photography (DOP) | Alexandre Nour Desjardins |
| Art Director | Jean Lafreniére |