Midea - "A Merry Midea Holiday"

Pereira O'Dell

Pereira O'Dell New York, United States

2237

Brand: Midea
Country: United States

Advertiser: Midea

Title	A Merry Midea Holiday
Agency	Pereira O'Dell
Campaign	A Merry Midea Holiday
Advertiser	Midea
Brand	Midea
Date of First Broadcast/Publication	2023 / 11
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Philosophy	‘A Merry Midea Holiday’: Pereira O’Dell’s seasonal campaign for Midea America features ‘Mr Grump’ Character Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled ‘A Merry Midea Holiday’. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress (source: American Psychiatric Association, 2021). "A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts. Inspired by "The Grinch That Stole Christmas," the campaign revolves around a holiday “grump” (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.
Media Type	Television
Length	60 seconds
Advertising Manager	Kurt Jovais
Advertising Manager	Susan Lanza
Advertising Manager	Jaclyn Dygos
Advertising Manager	Dalton Ryan
Founder / Creative Chairman	PJ Pereira
Chief Creative Officer	Robert Lambrechts
Executive Creative Director	Juliana Constantino
Director of Integrated Production	Darbi Fretwell
Business Affairs Manager	Shirley White
Creative Director	Julie Rutigliano
Creative Director	Fernando Passos
Art Director	Megan Coats
Copywriter	Cain Luke
Head of Art	Eduardo Gomes
President	Natalie Nymark
Director of Brand Management	Erin Shanahan
Brand Director	Erica Black
Director of Brand Strategy	Lyndsey Fox
Brand Strategy Director	John Redmond
Director of Connections	Breanne Brock
Media Agency	Hotspex Media
Production Company	Barrelhouse Productions
Director	John Keatley
Director of Photography (DOP)	Jay Feather
Head of Production	Josh Diaz
Production Manager	Reka Posta
Line Producer	Rob Cristiano
1st AD	Andrew Harrington
Production Designer	Caity Birmingham
Wardrobe / Stylist	Jessica Harrison
Food Stylist	Tyna Hoang
Post-production Producer	Phil Tang
Senior Editor	Collin Kriner
Assistant Editor	Gavin Libbey
Lead Motion Graphics Artist	Brady Lowery
Color Grade Artist	Nick Sanders
Sound Design and Mix	Levology Sound