| Title | Happy Face |
| Agency | Pereira O'Dell |
| Campaign | Trust Your Inner MINI-Logue |
| Advertiser | BMW |
| Brand | Mini |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Compact & Small Cars |
| Story | On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves. We all have the world’s best salesman inside our heads – and most people say you should ignore that voice – you should be practical, be real, be serious. But sometimes, that fun-loving, thrill-seeking, self-indulgent little voice actually knows exactly what’s best for you. To celebrate that inner voice, MINI USA is once again partnering with Pereira O’Dell — but this time on a more… unconventional campaign. |
| Media Type | Television |
| Length | |
| Founder | PJ Pereira |
| Creative Director | Jordan Strode-Young |
| Marketing Director | Patrick McKenna |
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