KFC - "Boot"

Ogilvy South Africa

Ogilvy South Africa Bryanston, South Africa

2229

Brand: KFC
Country: South Africa

Advertiser: KFC

Title	Boot
Agency	Ogilvy South Africa
Campaign	Can't Resist
Advertiser	KFC
Brand	KFC
Date of First Broadcast/Publication	2022 / 8
Business Sector	Restaurants & Fast Food
Philosophy	The Colonel casts his spell in bewitching KFC campaign directed by Patriot’s Sam Coleman. All willpower crumbles under the seductive powers of the Colonel in director Sam Coleman’s irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC. KFC ‘Can’t Resist’ is an atmospheric campaign that tells the stories of frustration, desire, resistance and finally letting go. Using a long take approach largely free of technique and editing, Sam Coleman explores the journey from the first moment of seduction all the way to surrender. With no dialogue, the spots are about the character’s inner struggle and in the red glow of the ever-present Colonel, the witchy atmosphere is underscored by a rendition Nina Simone’s ‘I Put a Spell on You’. Sam elicits evocative performances in ostensibly small uninterrupted moments, while crafting a strong visual world. Elegantly drawing the audience in through his choice of angles, he captures the instant the characters become powerless to the finger lickin’ indulgence.
Media Type	Television
Length	45 seconds
Soundtrack	Nina Simone’s ‘I Put a Spell on You’
Advertising Manager	Grant Macpherson
Advertising Manager	Kim Bryden
Chief Creative Officer	Kabelo Moshapalo
Executive Creative Director	Peter Little
Creative Partner	Safaraaz Sindhi
Creative Director	Chantelle Dos Santos
Senior Art Director	Rob Hart
Art Director	Naledi Manama
Senior Copywriter	Andre Vrodoljak
Senior Copywriter	Abas Rashid
Group Managing Partner	Greg Pfuhl
Senior Account Director	Cindy Booysen
Agency Senior TV Producer	Tsakane Mogale
Production Manager	Natalie Choate
Production Company	Patriot Films
Director	Sam Coleman
Executive Producer	Zayd Halim
Senior Producer	Tess Tambourlas
Production Manager	Ryan Kelly
Production Coordinator	Tania Onyems
Director of Photography (DOP)	Pierre De Villiers
1st AD	Carey Lagoe
Art Director	Keenan McAdam
Food Stylist	Marilyn Shorten
Chef	Sam Mdluli
Wardrobe / Stylist	Catherine De Reuck
Hair and Makeup	Carla Fourie
Still photographer	Andile Phewa
Post Production	Priest Post Production
Editor	Matthew Swanepoel
Grade Artist	Kyle Stroebel
Color Grade Company	Refinery
Online Artist	Nathan Anderson
Audio	Sterling Sound
Sound Engineer	Lorens Persson
Music Clearance	Marc Algranti Music