Title | Digs |
Agency | Ogilvy South Africa |
Campaign | Can't Resist |
Advertiser | KFC |
Brand | KFC |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Restaurants & Fast Food |
Philosophy | The Colonel casts his spell in bewitching KFC campaign directed by Patriot’s Sam Coleman. All willpower crumbles under the seductive powers of the Colonel in director Sam Coleman’s irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC. KFC ‘Can’t Resist’ is an atmospheric campaign that tells the stories of frustration, desire, resistance and finally letting go. Using a long take approach largely free of technique and editing, Sam Coleman explores the journey from the first moment of seduction all the way to surrender. With no dialogue, the spots are about the character’s inner struggle and in the red glow of the ever-present Colonel, the witchy atmosphere is underscored by a rendition Nina Simone’s ‘I Put a Spell on You’. Sam elicits evocative performances in ostensibly small uninterrupted moments, while crafting a strong visual world. Elegantly drawing the audience in through his choice of angles, he captures the instant the characters become powerless to the finger lickin’ indulgence. |
Media Type | Television |
Length | |
Soundtrack | Nina Simone’s ‘I Put a Spell on You’ |
Advertising Manager | Grant Macpherson |
Advertising Manager | Kim Bryden |
Chief Creative Officer | Kabelo Moshapalo |
Executive Creative Director | Peter Little |
Creative Partner | Safaraaz Sindhi |
Creative Director | Chantelle Dos Santos |
Senior Art Director | Rob Hart |
Art Director | Naledi Manama |
Senior Copywriter | Andre Vrodoljak |
Senior Copywriter | Abas Rashid |
Group Managing Partner | Greg Pfuhl |
Senior Account Director | Cindy Booysen |
Agency Senior TV Producer | Tsakane Mogale |
Production Manager | Natalie Choate |
Production Company | Patriot Films |
Director | Sam Coleman |
Executive Producer | Zayd Halim |
Senior Producer | Tess Tambourlas |
Production Manager | Ryan Kelly |
Production Coordinator | Tania Onyems |
Director of Photography (DOP) | Pierre De Villiers |
1st AD | Carey Lagoe |
Art Director | Keenan McAdam |
Food Stylist | Marilyn Shorten |
Chef | Sam Mdluli |
Wardrobe / Stylist | Catherine De Reuck |
Hair and Makeup | Carla Fourie |
Still photographer | Andile Phewa |
Post Production | Priest Post Production |
Editor | Matthew Swanepoel |
Grade Artist | Kyle Stroebel |
Color Grade Company | Refinery |
Online Artist | Nathan Anderson |
Audio | Sterling Sound |
Sound Engineer | Lorens Persson |
Music Clearance | Marc Algranti Music |