Subaru - "Subaru Crosstrek Wilderness"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

7234

Brand: Subaru
Country: Canada

Advertiser: Subaru Corporation

Title	Subaru Crosstrek Wilderness
Agency	Zulu Alpha Kilo
Campaign	Subaru Crosstrek: The True Urban Legend.
Advertiser	Subaru Corporation
Brand	Subaru
Date of First Broadcast/Publication	2024 / 3
Business Sector	Cars
Story	A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation.
Media Type	Television
Length	30 seconds
Agency	Zulu Alpha Kilo
VFX Company	Alter Ego
Creative Chairman	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Executive Creative Director	Dean Lee
Art Director	Ryan Dzur.
Art Director	Tanios Nims
Copywriter	Sam Cote
Advertising Manager	Cynthia Bouris
Advertising Manager	Gary Sappleton
Account Manager	Corina Wilkes
Account Manager	Hayley Blackmore
Strategy Director	Heather Segal
Strategy Director	Cameron Fleming
Media Agency	OMD Dublin
Media Team	Michelle Jairam
Media Team	Natasha Cappelli
Agency Producer	Revital Grunberg
Production Company	someplace nice
Director	Hans Emanuel
Executive Producer	Chilo Fletcher
Executive Producer	Estelle Weir
Line Producer	Kyle Hollett
Director of Photography (DOP)	Byron Kopman
Post Production	Zulubot
Editor	Max Lawlor
Post production director	Lena Hamady
VFX Assistant	Jake Hussey
Colorist	Wade Odlum
Executive Producer	Hilda Pereira
Post Production	Spencer Butt
Sound	Twins Music House
Sound	Eggplant Music + Sound
Creative Director	Adam Damelin
Sound Design Company	Peter Pacey
Executive Producer	Nicola Treadgold
Managing Director	Leslie Uy
VFX Lead	Darren Achim
Colorist	Sam Omand
Engineering	Benjamin Spiller
Producer	Nicole Nadeau