Rodrigo Valdés
Director at Birth Productions
México, Mexico
TitleJackpot
Agency
Campaign Jackpot
Advertiser Asociación Mexicana de Instituciones de Seguros
Brand AMIS
Date of First Broadcast/Publication 2015 / 4
Business Sector Insurance
Tagline Jackpot
Story This spot from the Mexican Insurance Association (AMIS) shows the ridiculously expensive and painful price of not having a health insurance. It features a man who gets into a work accident in a small town and reveals the real nature of people when they discover that the man’s misfortune is actually fortune for them.
The idea was conceived by Ogilvy Mexico and directed by The Maestros’ director Rodrigo Valdés, and it’s part of a health-insurance culture campaign that AMIS is promoting in Mexico. 
Media Type Television
Length
Creative Vice President
Creative Vice President
Executive Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Art Director
Agency Producer
Account Director
Director
Editor
Post Production
Production
Executive Producer
Audio
Worldwide Chief Creative Officer

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