Title | Jackpot |
Agency | Ogilvy Mexico |
Campaign | Jackpot |
Advertiser | Asociación Mexicana de Instituciones de Seguros |
Brand | AMIS |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Insurance |
Tagline | Jackpot |
Story | This spot from the Mexican Insurance Association (AMIS) shows the ridiculously expensive and painful price of not having a health insurance. It features a man who gets into a work accident in a small town and reveals the real nature of people when they discover that the man’s misfortune is actually fortune for them. The idea was conceived by Ogilvy Mexico and directed by The Maestros’ director Rodrigo Valdés, and it’s part of a health-insurance culture campaign that AMIS is promoting in Mexico. |
Media Type | Television |
Length | |
Creative Vice President | Cesar Agost Carreno |
Creative Vice President | Ivan Carrasco |
Executive Creative Director | Manuel Vega |
Creative Director | Alejandro Gama |
Copywriter | Carlos Cervantes |
Art Director | Uriel Sanchez |
Copywriter | Gabriel Ouriques |
Art Director | Jocelyn Contreras |
Agency Producer | Juan Pablo Osio |
Account Director | Miguel Velazquez |
Director | Rodrigo Valdés |
Editor | Martin Bautista |
Post Production | Jorge Valdés |
Production | Ivan Lomelí |
Executive Producer | Gerardo Salas |
Audio | Emanuel Romero |
Worldwide Chief Creative Officer | Tham Khai Meng |