Title | Gifts that Give |
Agency | House 337 |
Campaign | Christmas 2022 |
Advertiser | Marks & Spencer |
Brand | M&S |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Department Stores, Supermarkets |
Philosophy | Positioning Marks & Spencer as the most thoughtful destination for stylish gifting this Christmas, the campaign called “Gifts that Give”, shows how the gifts consumers choose from M&S help support local good causes. The partnership with charity Neighbourly will see Marks & Spencer donate £1,000 to 1,000 different community groups across the UK. The campaign features real local causes, with over 70 cast members taking part in the brand’s most diverse ad to date, including individuals from The Kaotic Angels Club, Bengali Sanskriti Club Peterborough, Paddington Arts Dance Group, Valley Invicta Primary School at Eastborough’s Majorettes, the Kearsly Brass Band, Caenhill Countryside Centre and the Y Centre Skaters. |
Problem | Creative collective House 337 is launching a Christmas campaign for Marks & Spencer Clothing & Home that celebrates the generosity behind an M&S gift and will see the retail giant donate £1 million to the Neighbourly Foundation, a charity that supports local community causes across the UK. |
Media Type | Television |
Length | |
Offline | Tenthree |
Advertising Manager | Anna Braithwaite |
Advertising Manager | Vanessa Logan |
Advertising Manager | Megan Hunt |
Advertising Manager | Georgia Lambert |
Advertising Manager | Cerys Roberts |
Executive Creative Director | Gus Mackinnon |
Executive Creative Director | Zara Ineson |
Group Creative Director | Eilidh Ratcliffe |
Group Creative Director | Hannah Vere |
Art Director | Callum Walker |
Group Business Director | Kathryn Bryan |
Business Director | Natasha Rich |
Account Director | Marin Daley-Hawkins |
Account Manager | Laura Smeaton |
Project Manager | Sophie Richaume |
Agency TV Producer | Sue Lee-Stern |
Agency Production Assistant | Trent Webster |
Photographer | Ewan Spencer |
Director | Michael Gracey |
Production Company | Partizan London |
Executive Producer | Jenny Beckett |
Managing Director | Jenny Beckett |
Head of Production | Ella More O'Ferrall |
Production Company Producer | Daniel Wheldon |
Editor | Billy Mead |
Assistant Editor | Jules Bayer-Crier |
Post Production | Framestore |
Sound Design Company | Wave Studios |
Director of Photography (DOP) | Otter Gudnason |
Media Director | Mindshare |