| Story | Normally, our employees have food from Burger King while they are working, but for 4 weeks we decided to switch things up. We redirected our marketing budget to order 100% of our employees’ lunches from different local Peruvian restaurants.Well, in fact, the calls were made by our own employees who agreed amongst themselves to choose which restaurant to order from weekly.As well as ordering their food, we shared their daily specials we had enjoyed along with the restaurants’ information on our social media channels.We also showed videos of our employees reviewing the dishes they had enjoyed. |
| Philosophy | McCann Lima campaign led Burger King to change the game and ask for delivery to its restaurants This way, the brand sought to recognize its frontline workers and support different Peruvian entrepreneurs. "Hello. I need a lunch for a Burger King restaurant." This call may surprise anyone and is what has been happening in the capital of Peru thanks to "Delivery a Burger King" campaign, an idea developed by McCann Worldgroup Lima for this brand which consisted of asking for a delivery service to its restaurants from several local entrepreneurs that are in the same business. Thus, each worker of Burger King had the opportunity to choose a Peruvian dish of their preference within a menu of three options characterized by being "bien taypa" (“a big meal”) and fresh, just like the iconic Whopper hamburger. Lunches were provided by small shops such as "Doña María", "Aurora's menu", "Luis's kitchen", "Pollería Tavito", "Sabor Sazón" and "Tulpa", among a total of 20, who made 400 deliveries. This way, the restaurant chain went against its nature as a food provider and gave recognition to its hundreds of frontline workers, in addition to supporting different local SMEs to help them cope with the crisis caused by Covid-19 and reactivate the essential human talent. |