| Title | Slang |
| Agency | LG2 |
| Campaign | Slang |
| Advertiser | Domino's Pizza |
| Brand | Domino's |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Domino’s Pizza of Canada is back with a new 15-second spot that celebrates their position as Canada’s favourite pizza. In response to being the number one pizza brand in Canada by volume of pizza servings in the country, Domino’s and their agency partner LG2 created a spot called "Slang". The ad demonstrates how the pizza chain understands Canadians best by speaking to them with a humble, straightforward explanation of their quality service and product all in Canadian slang. Available in English and French, each video features an actor wearing flannel and a denim jacket speaking directly to the viewer using truly Canuck expressions like “Just send it, bud” and “Aweille icitte”. Subtitles provide a translation into standard English and French for those not fluent in slang. The campaign was conceptualized and created by LG2, whose creative teams in Ontario and Quebec worked together to ensure they were speaking authentically in both scripts. |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Ryan Crouchman |
| Executive Creative Director | Luc DuSault |
| Creative Director | Jeff Cheung |
| Creative Director | Rana Chatterjee |
| Copywriter | Jacob Pacey |
| Copywriter | Marc-Andre Savard |
| Art Director | Brendan McMullen |
| Strategist | Elizabeth Takasaki |
| Client Services | Chuck Blumberg |
| Client Services | Erika Ymana |
| Client Services | Katherine Ruiz |
| Client Services | Maude Richard |
| Client Services | Sannidhi Mehta |
| Agency Producer | Ella Kovacs |
| Agency Producer | Tara Greguric |
| Agency Producer | Christine Malacas |
| Agency Producer | Trisha Dela Cruz |
| Motion Design | Studio Element |
| Editor | Charles Burroughs |
| Graphic Production | Lisa Ye |
| Media Agency | Genuine Media |
| Director | Charles Burroughs |
| Director of Photography (DOP) | Maxime Valsan |
| Production Company | Nova Film |
| Post Production | Studio Element |
| Sound Production | Grayson Music Group |
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