SP Invisível - "I Knew You Existed - Part II"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

1898

This ad is part of the ACT Responsible Collection

Brand: SP Invisível
Country: Brazil

Advertiser: SP Invisível

Title	I Knew You Existed - Part II
Agency	AlmapBBDO
Campaign	I Knew You Existed
Advertiser	SP Invisível
Brand	SP Invisível
Date of First Broadcast/Publication	2023 / 4
Business Sector	Charities, Foundations, Volunteers
Philosophy	The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated total of 281,472 people.* In the city of São Paulo alone, the biggest financial center in Latin America, there are over 50.000 people living on the streets. In an attempt to do something about this scenario, SP Invisível, an NGO dedicated to promoting social inclusion and raising awareness about the importance of recognizing those who tend to be invisible in society’s eyes, teamed up with Felipe Morozini, a photographer and one of the country’s leading urban artists, to develop the initiative “I Knew You Existed (Part 2).” They put together exhibits screened above the city’s most distinctive and snaking overpass (Via Elevado Presidente João Goulart, popularly known as the Minhocão, or Big Worm), which reframes Morozini’s famous mural, panels that read “I Knew You Existed,” which have become one of the most-photographed art installations anywhere in the country. Now, they were brought to life with digital projections of homeless people who find themselves living under the overpass and are aided by the NGO. The stories and portraits of William, Vinicius, Tamara, Pricila, Jean, Sandra, Rogério, Patrick, Miguel, Charles, José, Ubiratan, and Lucas were now projected over the iconic mural. “Unhoused people need to be seen. It’s more important than ever to share their stories and make sure they’re visible. Being overlooked is painful for all of us, whether it’s by a relative, a friend, or society as a whole. Now, everyone in Brazil will know that they exist,” says André Soler, the founder of SP Invisível. Felipe Morozini, apart from being the author of the original mural, took an active part in the initiative and captured some of the images that went into it. “I’m so pleased that my work has become a tool and a stage for such a genuine, necessary project,” he reflects. “The whole process of getting to know these people and taking their portraits has been an attempt to remind everyone that there are human beings behind their scars, using art to dialogue, embrace, and transform the situation.”
Media Type	Case Study
Length	90 seconds
President / CEO	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Pernil
Chief Operating Officer (COO)	Fernanda Tedde
Executive Creative Director	Fernando Duarte
Executive Creative Director	Henrique Del Lama
Creative Team	Hiroito Takahashi
Creative Team	Vinícius Pegoraro
Art Buyer	Tereza Setti
Art Buyer	Stephanie Biekarck
DP	Mariana Valverde
Audiovisual Production	Diego Villas Boas
Audiovisual Production	Bruna Rocha
Liaisons	Marcelo Porto
Liaisons	Marcella Neves
Liaisons	Michael Batista
Production Company	Zepp. Filmes
Director	Patrícia Monegatto
Director	Will Martins
DP	Joao Frohlich
Executive Producer	Dudu Venturi
Production Director	Thiago Venturi
Producer	Jeff Médici
Production Assistant	Renan Lucri
Production Assistant	Rafael Santos
Producer	Laura Capuano
1st AC	Roger Fernandes
2nd AC	Bruno Chops
Logger	Bruno Claudino
Gaffer	Serginho Bronzo
Best Girl	Tereza de Souza
Drone	Laurent Refalo
Post Production	Safari Post
Post Production Coordinator	Caetano Drumond
Post Production Coordinator	Bruno Malaco
Editing and Color Grading	Caetano Drumond
Motion Graphics	Frede Bernardes
Clean up artist	Zenner Henriques
Clean up artist	Henrique Rabello
Audio	Jamute
Executive Sound Producer	James Feeler
Music Producer	James Feeler
Music Producer	Henrique Bone
Sound Engineer	Fernanda Galetti
Sound Engineer	Otávio Bertolo
Sound Engineer	Rafael Laurenti
Liaisons	Érika Santana
Liaisons	Kiki Eisenbraun
Liaisons	Hingrit Nitsche
Production Coordinator	Julianna Zuppo
Production Coordinator	Leticia Nunes
Projection	Projetemos
Executive Producer	Felipe Spencer
Producer	Gisele Tressi
Producer	Raquel Diógenes
Liaison	Mozart Santos
Influence and Content Curatorship	SUBA
Liaison	Estêvão Delgado
Production	Nathalia Rebouças
Photographer	Felipe Morozini
Advertising Manager	André Soler
Advertising Manager	Ana Carolina Ceribelli
Advertising Manager	Gisleide Teixeira