| Title | #MakeYourLovePresent |
| Agency | AlmapBBDO |
| Campaign | Make Your Love Present |
| Advertiser | O Boticário |
| Brand | O Boticário |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on the way people connect to one another, and their social and emotional skills. In a recent talk at South by Southwest (SXSW), therapist and NYU professor Esther Perel explored the issue, and the way in which new technologies are affecting our mental health. O Boticário, one of the most beloved cosmetics brand in Brazil and one of the nation’s largest franchises, understands the importance of relationships, connections, and love – all of which inspired their Christmas campaign, “Make Your Love Present,” to show that no present is better than being present with your loved ones, here and now. The message is designed to spark a conversation about active presence and its effect on the way we connect to one another. Created by AlmapBBDO, the film takes a metaphorical approach to depicting presence and absence in interpersonal relationships, exploring the ways in which the stimuli around us affect our perception and distance us from our loved ones, from friendships to romantic relationships, family, and even at work. Throughout the video, to the tune of “I’ll Be There” by the Jackson 5, the characters are transformed and come to be fully, truly present during their everyday lives. |
| Media Type | Television |
| Length | |
| Agency | AlmapBBDO |
| Account Planner | Rita Almeida |
| Account Planner | Daniela Ferrari |
| Media (Agency side) | Rafaela Alves |
| Media (Agency side) | Luana Gallizzi |
| Media (Agency side) | Suellen Kiss |
| Art Buyer | Tereza Setti |
| Photographer | Gustavo Zylbersztajn |
| Wardrobe / Stylist | Thiago Ferraz |
| Production | Iconoclast Publishing |
| Director | Ian Ruschel |
| Managing Director | Pity Lieutaud |
| Executive Producer | Alonso Sperb |
| Executive Producer | Francesco Civita |
| DP | Maurício Padilha |
| Gaffer | Denis Magalhães Peres |
| Art Director | Martino Piccinini |
| Motion | Lucas Carvalho |
| Post | Nash Vfx |
| CGI | Nash Vfx |
| Controller | Lucas Pereira |
| Sound Production | Raw Audio |
| Music Company / Composer | Fernando Forni |
| Coordination | Robério Barbosa |
| President/CEO | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Executive Creative Director | Rafael Gil |
| Executive Creative Director | Rodrigo de Almeida |
| Creative Team | Rynaldo Gondim |
| Creative Team | Aline Fucs |
| Creative Team | Felipe Paganoti |
| Creative Team | Igor Pontes |
| Audiovisual Producer | Diego Villas Boas |
| Audiovisual Producer | Juliana Henriques |
| Audiovisual Producer | Aline Silva |
| Agency Liaison | Camilla Massari |
| Agency Liaison | Daniela Teixeira |
| Agency Liaison | Andressa Duo |
| Agency Liaison | Bruna de Andrade Defelippe |
| Agency Liaison | Amanda Lopes Moutinho |
| Agency Liaison | Monique Costa |
| Agency Liaison | Nataly Barros |
| Agency Liaison | Pedro Miranda |
| Agency Liaison | Gus Souza |
| Executive Producer | Soraya Amaral |
| Makeup Department | Patrick Guisso |
| Executive Production | Luja Casaro |
| Production Coordinator | André Bauer |
| Production Coordinator | Marina Blum |
| Production Assistant | Carol Latorre |
| Production Assistant | Carolina Loureiro |
| Production Assistant | Vinicius Gaspar |
| Creative / Production | Luja Casaro |
| Creative Resource Manager | Guilherme Dellavalle |
| Creative Resource Manager | Lilian Santos |
| Creative Resource Manager | Marcela Bordin |
| Creative Resource Manager | Nathalia Schultz |
| Creative Resource Manager | Priscila Kubo |
| Assistant Director | Patricia Jaeger |
| Assistant Director | Fernanda Duarte |
| Assistant Director | Giulia Levy Costa |
| Camera Assistant | Alessandro Valese |
| Camera Assistant | Parvati Louize de Caetano Almeida |
| 2D Assist | Dario Valese Alonso |
| Drone Operator | Renato Monteiro Passarelli |
| Drone Operator | Luiz Roberto Pereira Albertin |
| Drone Operator | Caio da Silva Viana |
| DP | Fernando Siqueira Kunrath |
| Camera Assistant | André de Oliveira Alves |
| Camera Assistant | Ricardo Angel Lima Pineiro |
| 2D Assist | Raquel Balbino Gonçalves de Oliveira |
| Electricians | Milton dos Santos Júnior |
| Electricians | Miguel Gomes Cardoso Júnior |
| Associate Art Director | Luisa Burmann |
| Art Producer | Carlos Massuia Neto |
| Wardrobe Stylist | Elizabeth Magalhães |
| Wardrobe | Gilson Virginio de Oliveira Junior |
| Wardrobe | Bruno Gustavo Souza Correia |
| Wardrobe | Agatha Barbosa de Lima |
| Makeup Department | Fabiana Mizukami |
| Makeup Department | Victor Ewerton Marques Silva |
| Makeup Department | Elisani da Silva Sousa |
| Makeup Department | Nathalie Moreno Dutra |
| Makeup Department | Sarah Campos de Lima Carvalho |
| Manicurist | Miriam Antonia Vieira |
| Casting Production | Giovanna Rouvier |
| Casting | Gabriel Rouvier |
| Casting | Thiago Santos Dias |
| Casting | Rodrigo Freire Ribeiro |
| Production Coordinator | Reinaldo Faria Ancieto Júnior |
| Production Company Producer | Ronder William |
| Production Company Producer | Patrícia Kojima |
| Production Assistant | Erlon Sousa dos Santos |
| Location supervisor | Tatiana Setton Verea |
| Prod Coordinator | Priscilla Paduano |
| Prod Coordinator | Tutu Mesquisa |
| Assist. Production Supervisor | Leticia Harumi |
| Editor | Robi Bonoldi |
| Assistant Editor | Giancarlo Noll |
| Post | Georges Sakamoto |
| Colorization | Marla Color Grading |
| Colorization | Fernando Lui |
| Motion/Design | Gabriel Amorim |
| CG Supervisor | Cirilo Bonazzi |
| CG Producer | Flávia Gannam |
| Video editing | Phillipe Cunha |
| Legal | Ellen Mesquita |
| Legal | Monica Figueiredo |
| Music Director | Hilton Raw |
| Sound Design and Mix | Enrico Maccio |
| Sound Design and Mix | Philip Braunstein |
| Agency Liaison | Carol Peternelli |
| Voice | Maristane Dresh |
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