| Title | Message to Parents |
| Agency | Fuel |
| Campaign | Message to Parents |
| Advertiser | Continente |
| Brand | Continente |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Department Stores, Supermarkets |
| Story | Continente, the biggest supermarket brand in Portugal, made a back to school campaign with a very funny (and painfully real) insight – kids feel embarrassed by their parents, specially when parents insist on taking them to school. Overextend hugs, kisses, hugs and dad jokes, everything your kids hate is on this new spot |
| Media Type | Television |
| Length | |
| Creative Director | Marcelo Lourenço |
| Creative Director | PEDRO BEXIGA |
| Copywriter | Marcelo Lourenço |
| Art Director | PEDRO BEXIGA |
| Advertising Manager | Sérgio Soares |
| Advertising Manager | Diogo Faro |
| Director of Photography (DOP) | Ricardo Magalhaes |
| Sound | Indigo Sound |
| Production Company | SHOW OFF FILMS |
| Executive Producer | ANTÓNIO CORRÊA D’ALMEIDA |
| Director | Alexandre Montenegro |
| Head of Production | Pedro Silva |
| Account Executive | Joana Parreiro |
| Executive Director | Rita Nazário |
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