Ricardo Magalhaes
Director of Photography (DOP) at SHOW OFF FILMS
Lisboa, Portugal
TitleRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agency
Campaign Raise the Finger
Advertiser Wonther
Brand Wonther
Date of First Broadcast/Publication 2023 / 3
Business Sector Jewelry
Tagline Happy Women's Day
Story On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Media Type Web Film
Length
Creative Director
Creative Director
Copywriter
Art Director
Production Company
Executive Production Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Producer
Producer
Post Production
Post-production Supervisor
Post-production Supervisor
Edition
Sound
Sound Producer

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