Sainsbury's - "Cake or Not Cake?"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

2970

Title	Cake or Not Cake?
Agency	Wieden+Kennedy
Campaign	Cake or Not Cake?
Advertiser	Sainsbury's
Brand	Sainsbury's
Date of First Broadcast/Publication	2022
Business Sector	Department Stores, Supermarkets
Media Type	Television
Length	110 seconds
Animation	Electric Theatre Collective
Audio	750mph
Executive Creative Director	Susan Hoffman
Creative Director	Juan Sevilla
Creative Director	Joe De Souza
Associate Creative Director	Freddy Taylor
Associate Creative Director	Phillipa Beaumont
Creative Team	Brendan Madden
Creative Team	Spencer Llewellyn
Group Account Director	Ollie Pym
Agency Producer	Hazel McPartlan
Account Manager	Nicholas Minnott
Chief Strategy Officer	Dan Hill
Strategy Director	Georgia Challis
Planner	Ollie Chakraverty
Comms Planning Director	Martin Bassot
Communication Planner	Calvin Lyon
Agency TV Producer	Tom Dean
TV Production Assistant	Lea Georgiev
Project Director	Mark D'abero
Account Manager	Ryan Teixeira
Business Affairs	Jo Woodford
Business Affairs	Helena Tomas
Production Company	Blinkink
Director	Joseph Mann
Producer	Bart Yates
Producer	Josh Smith
Cinematography / Producer	Matthew Day
Animation Director	Oscar Wendt
Editing Company	Stitch
Editor	Max Windows
Editor	Alice Clarke
Colorist	Luke Morrison
Music	Major Tom
Sound Designer	Marçin Pawlik
Sound Designer	Olivia Ray
Music Composer	Adam Shaw
Music Composer	Timothy Clarke
Music Supervision	Tessa Harris