Ring Camera - "Checking on Pets"

Lucky Generals

Lucky Generals London, United Kingdom

8483

Title	Checking on Pets
Agency	Lucky Generals
Campaign	This is Inner Peace
Advertiser	Ring LLC
Brand	Ring Camera
Date of First Broadcast/Publication	2023 / 8
Story	Whether working up a sweat at the gym or tied up in a meeting, Lucky Generals’ first work for Ring takes a contemporary look at our modern-day door-step issues to show how Ring devices can alleviate the anxiety of not knowing what is going on at home. The campaign introduces a new creative platform and campaign line “This is inner peace”, which looks to reinforce Ring’s position as a leader in the home security space and create more awareness around its full range of innovative products. Lucky Generals has created four different light-hearted yet incisive and infinitely-recognisable scenarios where a Ring Video Doorbell or Security Camera springs to the rescue when people are unable to get to the door or be at home.
Media Type	Television
Length	20 seconds
Brand	Sascha Ring
Creative Team	Jess Scott-Hunter
Head of Production	Jess Scott-Hunter
Producer	Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
Creative Agency	Lucky Generals
Media Agency	OMD Dublin
Director	Adam
Director	Dave
Production Company Producer	Tom Farley
Production Company	Arts & Sciences
Art	Arts & Sciences
Editor	Max Windows
Post	Black Kite
Production	Black Kite
Sound	Sam Robson
Sound	George Castle
Head of Marketing	Matt Eyles
Lead Creative	Sarah Fronckevic
Creative Director	Cary Da Costa
Marketing Manager	Ben Blood
Creative Team Manager	Tez Patel
Grade	George K