|Date of First Broadcast/Publication|
As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes.
ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like.
|Executive Creative Director||Carlos Alija|
|Executive Creative Director||Laura Sampedro|
|Art Supervisor||Sian Binder|
|Art Director||Janet Szabados|
|Account Planner||Alison Tilling|
|Production Company||Robber's Dog. A Film Company|
|Agency Producer||Esta Lau|
|Art Buyer||Tania Muller|
|Music, Radio and Sound Design||Sound Reservoir|
|Interactive Design||Nev Fordyce|
|Account Assistant||Rachel O'Toole|