Toby Dixon
Photographer at BMF
Pyrmont, Australia
TitleLunchbox
Agency
Campaign ALDI Lunchbox
Advertiser Aldi
Brand ALDI
Date of First Broadcast/Publication
Tagline Lunchbox Initiative
Story

As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes.

ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like.

Media Type Television
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