| Title | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| Agency | HeimatTBWA\ |
| Campaign | McFamilies |
| Advertiser | McDonald’s |
| Brand | McDonald's |
| Posted | November 2019 |
| Business Sector | Restaurants & Fast Food |
| Story | McDonald’s |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Creative Director | Esra Gülmen |
| Creative Director | Nicolas Blaettry |
| Art Director | Marco Russo |
| Art Director | Adriana Liotta |
| Copywriter | Gaia Bonetti |
| Copywriter | Lisa Reissner |
| Account Director | Elisabeth Treichel |
| Creative Services Manager | Carola Storto |
| Agency Producer | Jan-Hendrik Scholz |
| Editor | Facundo Prats |
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