GoDaddy - "With You All The Way"

VCCP

VCCP Global

985

Brand: GoDaddy
Country: United Kingdom

Advertiser: GoDaddy.com

Title	With You All The Way
Agency	VCCP
Campaign	With You All The Way
Advertiser	GoDaddy.com
Brand	GoDaddy
Date of First Broadcast/Publication	2024 / 2
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Story	In its latest 30” spot created with VCCP, GoDaddy shows how it supports small businesses: tuning into the realities of running a business, presenting GoDaddy as being by your side every step of the way. The film demonstrates how a small floristry business, Blossom and Grow, used GoDaddy’s marketing tools to expand its customer base and help business bloom. Narrated by comedian Javone Prince, the spot focuses on the journey and success of customers using GoDaddy products, from building a website and an online store to the ongoing support after launch, highlighting GoDaddy’s additional tools and guidance. In ‘With You All The Way’, we see Javone Prince as an ever-supportive presence along their business journey, a metaphor for how GoDaddy supports businesses every step of the way. Created by VCCP, the film launches in January to coincide with New Year’s resolutions - a common resolution being the ambition to start a business. The spot will run on TV and VOD, and will be supported across radio, social, online and display. The films were directed by Giles Ripley through Girl&Bear Studios with media planning and buying by VCCP Media.
Media Type	Television
Length	30 seconds
Advertising Agency	VCCP
Deputy Executive Creative Director	Ross Neil
Associate Creative Director	Jade Sturman
Account Director	David Jenkins
Planning Partner	George Everett
Production Company	Bear Collins
Production Company	Girl&Bear
Director	Giles Ripley
Executive Producer	Jake Hafer
Post	Bear Collins
Post	Girl&Bear
Editor	Ashley Sykes
Colorist	Luke Morrison
Audio Post	Jungle
Production Company	Jungle
Sound Engineer	Chris Turner
Associate Creative Director	Tori Fannon
Business Director	Danielle Durgan
Account Manager	Jemima Armfield
Creative Producer	Ariana Balsaras
Media Buying Agency/Media Planner	VCCP Media
Media Planner	Josh Deane
Producer	Rory Calder
Post Production	Amira Petker
Color Correction Company	ETC
Photographer	James Lyndsay
Voice Talent	Javone Prince