Title | Teacher Truths |
Agency | Droga5 |
Campaign | Let's Be Clear |
Advertiser | Reckitt Benckiser |
Brand | Clearasil |
Date of First Broadcast/Publication | 2015 / 10 |
Business Sector | Skin Care |
Story | Teens, your acne will end. So will your time in high school. Trust us. Actually no, trust your teachers. They’re the ones trapped in school forever. They’ve seen it all. 50 US/DC, 13+. Ends 11:59pm 10/23/15 ET. 10 separate Entry Periods. TeacherTruthsContest.com Official Rules apply. |
Philosophy | Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc. Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore. Once we started exploring the bigger idea of “reassurance,” we realized the best people to reassure teens are their teachers. Teachers have a really unique point of view on teen problems, because they are basically trapped in high school. They see teens get through this stuff year after year. So Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long. Our hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram. "I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film. The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, we want to create a movement that speaks to teens in an honest way that truly resonates with them. |
Media Type | Web Film |
Length | |
More Information | www.TeacherTruthsContest.com |
Editing Company | MacKenzie Cutler |
Chairman | David Droga |
Chief Creative Officer | Ted Royer |
Group Creative Director | Tim Gordon |
Copywriter | Sarah Lloyd |
Art Director | Mary Dauterman |
Design Director | Rich Greco |
Designer | Joseph Dasaro |
Chief Creation Officer | SallyAnn Dale |
Broadcast Producer | Adam Perloff |
Associate Producer | Jacqueline Omanoff |
Associate Producer | Head of Interactive Production |
Interactive producer | Tasha Cronin |
Interactive producer | Head of Art Production |
Associate Social Producer | Gabrielle Nicoletti |
Chief Strategy Officer | Jonny Bauer |
Strategy Director | Will Davie |
Strategist | Danielle Travers |
Social Strategy Director | Tom Hyde |
Social Media Strategist | Calvin Stowell |
Social Manager | Maureen O |
Account Director | Olivia Legere |
Account Director | Megan Gokey |
Account Manager | Ashton Atlas |
Production Company | Caviar Content |
Director | Neal Brennan |
Director of Photography (DOP) | Andrew Wheeler |
Executive Producer | Michael Sagol |
Production Company Producer | Megan Porche |
Editor | Ryan Steele |
Executive Producer | Sasha Hirschfeld |
Post Production | Ricart and Co. |
Executive Producer | Marcus Lansdell |
Colorist | Seth Ricart |
Mixer | Chris Afzal |