| Title | Callao Domination |
| Agency | Cheil España |
| Campaign | Callao Domination |
| Advertiser | Samsung |
| Brand | Samsung Galaxy S9 |
| Posted | November 2018 |
| Business Sector | Mobile Telephones & tablets |
| Story | S9 Super Slow-mo Parkour is the largest DOOH action ever made in Spain. An impressive visual effect in which several freerunners jump between screens and do slow-motion pirouettes on the 9 digital billboards in the square.For the filming, a stage of more than 23 meters wide and 12 meters high was built – proportionate to the dimensions of Callao’s screens. This ensured that the freerunners’ slow-motion movements would fit perfectly on the campaign’s 9 screens.An action that uses the digital billboards in a way never before seen in this square. Thanks to the immersive experience and the visual power of slow motion, it captured the attention of all those who passed by. |
| Problem | Samsung Galaxy S9 is a smartphone lunched in 2018 with a Super Slow-Mo Camara integrated. |
| Media Type | Case Study |
| Creative Director | Joaquin Espagnol |
| Creative Director | Jaime Trápaga. |
| Copywriter | Elenita Hernandez |
| Copywriter | Rodrigo Dominguez |
| Art Director | Elenita Hernandez |
| Art Director | Rodrigo Domingez |
| Production Company | Landia Brasil |
| Director | MAXI BLANCO |
| Production Company Producer | Nico Cabuche |
| Agency Producer | Sergio Huertas |
| Agency Producer | Carlos Montiel |
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